Ford Motor Company
Drive 4 UR School
Drive 4 UR School is Ford’s most successful test-drive program. Ever.
D4URS was established to allow dealers to connect with their local communities while showcasing Ford products in a meaningful way.
With social distancing guidelines in place, hosting physical test drive events were put on hold. Despite the COVID-19 pandemic, Ford Motor Company continued to support children through its Drive 4 UR School program with virtual test drives of its most popular vehicles. The virtual experience includes 360-degree interior and exterior views of the vehicle, interactive hotspots and a virtual drive route – available via desktop and mobile devices.
D4URS success has been a win win for both local schools and dealerships alike with:
• more than 12,000 events nationwide
• reaching more than 2,700,000 consumers
• over 28,500 Ford vehicles have been purchased by attendees of D4URS events
• raising more than $45 million for local schools
• more than 12,000 events nationwide
• reaching more than 2,700,000 consumers
• over 28,500 Ford vehicles have been purchased by attendees of D4URS events
• raising more than $45 million for local schools
